Mark A Carbone

How Brands Can Maintain Loyalty Among Fickle Digital Consumers

How Brands Can Maintain Loyalty Among Fickle Digital Consumers
J. P. Gownder is vice president and research director at Forrester Research, where he leads a team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Between 2006 and 2010, American brand loyalty has declined…


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