How Brands Can Maintain Loyalty Among Fickle Digital Consumers

J. P. Gownder is vice president and research director at Forrester Research, where he leads a team that serves consumer product strategy professionals. You can follow him on Twitter at @jgownder and read his blog or his team’s blog. Between 2006 and 2010, American brand loyalty has declined…
Social Media
Researched how many different job titles there are to describe a Social Network Manager
